Have a great idea but not sure if a full project build is worth the risk? That’s where UX research comes in!
Ensure project relevance
Gain ROI insights
Human data, humanized results.
UX research and testing offers more than just concept validation. Using both quantitative and qualitative methods, we can surface insights previously unknown. Saving time, money and ending with an even better final outcome of the finished project.
A collection method that seeks to measure user behavior for statistical comparison and analysis.
Deep diving into the data of your competitors, the current market and extracting new angles.
Finding and questioning only users in your targeted range allows for laser focused results.
A proven way to assess the validity of your concept through moderated in-person goal testing.
The six lenses
Smart UX research starts by identifying a problem and guiding all ideas to solve it. Before starting to solve problems, we should look for the answers to the following:
Persona Put simply, who has the problem?
Problem What exactly is the problem?
Strategy How will we attempt to solve the problem?
Objective What will the solution achieve?
Features What features are required for accomplish the objective?
Solution What will the product look like and how will it function?
“If you change the way you look at things, the things you look at will change.”
Errol Gerson – Design Legend & Professor
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